Perceptions build brands.
Design establishes the visual identity of a brand, provokes a user response and it helps to form perceptions of the brand based on the design. Such perceptions result in a sentiment of trust, sense of quality, authenticity, reliability, originality or countless other consumer emotions depending on the target market. It is the purpose of design to create brand perceptions towards a brand. A good design aims to build an emotional connection between the user and the brand.

The Brandworks approach
We have four specialist areas: Market Intelligence, Brand Management, Brand Strategy & Branding through Design. The four are integrated into our unique Competing for Choice method, which develops stakeholder-driven and fact-based brand strategy. It provides clarity, control and confidence in strategy to improve both brand and business performance.